Bejo Seeds Field Marketing Manager Michael Ryshouwer Talks Top Brands
MONTEREY, CA - As snacking continues to scoop the fresh produce industry for both foodservice and retail, Michael Ryshouwer, Field Marketing Manager for Bejo Seeds, took the time to share with me some of the seed company’s standouts and growing segments.
“We’re showing our star-performer Tasti-Lee tomatoes,” Michael said, citing Nielsen’s findings for the tomato’s positive sales. Not only does it come with stellar reviews, but the vine-ripened tomato is available in organic as well.
Looking to grow in additional areas and offerings, Michael shows us a category that is currently cracking into the U.S. consumer market.
“We have Kohlrabi, which is not well-known here in the United States,” Michael says. “We have made it into sticks and cubes and the school industry is very interested in looking for new snacks and lunch programs.”
He also discussed the perks of the Sweetheart Lettage, something of a cross between lettuce and cabbage that can be offered as a healthy leaf alternative. “Cabbage has all the nutritional value, and we can substitute it for lettuce,” he shared.
Hear all that the Field Marketing Manager had to share in the short video above, and keep checking in with AndNowUKnow for further coverage on growth and reach at Bejo Seeds.
