WATSONVILLE, CA - Summertime blockbusters usually mean superhero movies, but this blockbuster hit is none other than a produce mashup. A collaborative partnership between California Giant Berry Farms and two other associations is about to put some serious heat into snacking.

"This summer, we're excited to partner with the California Avocado Commission and California Walnut Commission to create fun and interactive campaigns that goes beyond traditional advertising," said Kyla Oberman, Director of Marketing, California Giant Berry Farms. "By engaging consumers on social media and offering exciting giveaways, we're aiming to generate craveability and inspire purchase intent by encouraging consumers to explore the delicious possibilities of our products. We believe this collaborative effort will not only boost consumption of all three ingredients but also create a summer snacking movement that celebrates healthy eating and fresh flavors."

According to a press release, these partnerships highlight the versatility and complementary nature of California Giant berries, California avocados, and California walnuts, creating a powerhouse of nutrients for optimal health in every bite.

“Our social media promotions are a strategic tool to drive excitement and encourage consumption during peak season. By offering compelling incentives and new, exciting snack combinations, we're making it easier for customers to enjoy the bounty of the season,” added Oberman. 

The Summer Snacking Duos sweepstakes will begin with the California Avocado Commission partnership, which begins today and runs through June 19, 2024. The next sweepstakes will feature the California Walnut Commission partnership, running from June 20—June 23, 2024.

We’ll be here to report on the latest news throughout the industry, so stay tuned!