FRESNO, CA - The California Table Grape Commission (CTGC) is thinking globally, as evidenced by its latest leadership appointee. Recently, the organization named Nick Nakashian as its Director of Content Development as it commits to expanding the reach of its global marketing campaign.

Naskasian joined CTGC in October 2019 and, in July 2022, was promoted to Assistant Director of Marketing, Content Development, and Analysis, according to a press release.

In his new role, he will direct the development of content for a global target audience, focusing on messages to increase awareness and motivate the purchase of California table grapes.

“A growing global campaign requires high-quality, motivating content to reach multiple audiences,” said Kathleen Nave, commission President. “Nick will guide the development and delivery of just that kind of content. We are lucky to have Nick on the table grape team. He cares deeply about making a difference to table grape growers through the work the commission does on their behalf.”

Stay tuned to AndNowUKnow to see how CTGC boosts its global reach with the help of Nick Nakashian in this new role.