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WENATCHEE, WA - CMI is reaching out to convenience store shoppers on the go with its appropriately named "Go-Go Fresh"  fixed-weight mini cherry packages. The easy-to-carry bags naturally draw the sight of the busy customers who frequent convenience stores with their bright, bold color schemes and see-through packaging highlighting the cherries inside.

“We have been consistently hearing from consumers and customers that they really want convenient, on-the-go snack products for smaller format stores,” said Katharine Grove, of CMI. “We developed Go-Go Fresh cherries to directly target the convenience store channel to appeal to consumers looking for healthy food choices,” said Grove.

Extensive customer testing showed that customers who frequent convenience stores are hungry for a fresh, healthy option. According to a press release, they were particularly drawn to labeling highlighting “GMO free”, “Low-calories”, and “Fat-Free” snack options, buzzwords which a focus panel made up of consumers and retailers admitted would be likely to spur impulse purchasing. These key words will feature prominently on the front of  Go-Go Fresh packages.

“Our convenience store test partners are eager to start the Go-Go Fresh program. They have been involved in the planning process, and are confident that it will be a great success,” said Steve Lutz, Vice President of Marketing at CMI. “Retail partners involved in this test were thrilled about the program knowing that it had been pre-tested in focus groups,” said Lutz.”

For now the cherry pouches will only be available in select stores throughout July as part of CMI's final phase of the product testing process. Based on the response, CMI plans to refine the pouches so as to have them ready for a national release next year. 

Go-Go Fresh Cherry Pouches will be sold at $1.99 for one bag, or two for $3.00.