WATSONVILLE, CA - Raspberries hold a special place in my heart, especially in the lead-up to Valentine’s Day when berries take an even higher place on my—and many consumers’—shopping lists. Now, the sweet little berry has secured its place in even more hearts: heart-shaped clamshell packaging, that is!

“Driscoll’s is excited to bring a special product offering for this special holiday that celebrates connections,” commented Daniela Soto, Associate Product Line Manager at Driscoll’s.

Back just in time for Valentine’s Day promotions and merchandising plays, Driscoll’s exclusive heart-shaped raspberry clamshell packaging is perfect for gifting and sharing, or simply enjoying for yourself. The limited-availability package hit shelves during the first week of February at select retailers and is available while supplies last.

Consumers are looking for fun and playful ways to enjoy their fresh produce, and this heart-shaped offering perfectly harnesses the Valentine’s Day berry demand.

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