DAVIS, CA – Engage3 is looking to add some retail prowess to its operations, as the company recently added Lyle Walker to its team as Vice President of Strategic Enablement.

“With the ability to discern pricing patterns within a market and their effects on shoppers and retailers, Engage3 is transforming the collection, analysis, and application of competitive price data,” said Lyle Walker, VP of Strategic Enablement at Engage3. “I am excited to be re-joining a team that has spent the past eight years developing innovative and proprietary approaches to pricing that help retailers improve both price position and price perception.” 

In his new role, Lyle will be responsible for unlocking additional value for retailers through Engage3’s transformative retail pricing platform, according to a press release. 

Lyle brings to the team an extensive background in retail and pricing initiatives. Lyle first began his career working for Kroger in Pricing and Category Management, and also led pricing innovation initiatives with retailer through various roles with companies like Tata Consulting, IRI, and Retalix/NCR. Most recently, Lyle served as Vice President of Business Development with dunnhumby.

“Lyle is a versatile leader, a strategic domain expert, and a fantastic add to the team,” said Bob Lewis, Senior Vice President of Sales. “He brings a unique background of hands-on business experience working with retail leaders in pricing, loyalty, and personalized offers, along with substantial consulting and business development experience. Engage3 has more than doubled its customer count over the last 18 months, and Lyle is the right person to partner with retailers and brands to further unlock their pricing potential by leveraging Engage3's deep competitive insights.”

Engage3 seeks to provide retailers with solutions that allow them to develop more focused pricing strategies that drive higher sales, all while earning customer loyalty. The company achieves this by combining superior data accuracy, a proprietary ability to reverse-engineer retailers’ pricing and assortment strategies, and unique intellectual property that enables dynamic attribute-based product linking.

The company continually looks towards the cutting-edge possibilities of retail, as we previously reported, including analyses and explorations of pricing competition in the buy-side sector.

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