WENATCHEE, WA - Envy™ apples continue to perform well as T&G Global reports that its top branded apple is transitioning to new season fresh imports from New Zealand.

"Our fresh harvest import crop is just starting to arrive now," commented Vince Lopes, Senior Vice President of U.S. Sales and Marketing. "With an impeccable blend of sweetness, crispness, and aroma, Envy apples are not only ideal to savor on their own, but they are also perfect for all baking applications, including delicious Fourth of July apple pies. We also offer an array of fresh recipes designed with summer delights in mind on our website and other digital communications."

According to a press release, Envy apples already saw an impressive holiday season with continued strong sales through spring.

“This has been one of our most successful seasons to date despite the significant increase of Envy volume over and above prior season,” added Lopes. “It’s testament to the excellent quality produced by a distinctly chosen group of Washington growers, and U.S. consumers seeking Envy apples out for their highly popular balance of sweetness, texture, and aroma. Simply put, one apple has it all.”

The brand has experienced double-digit growth over the prior year, and this success certainly reinforces that Envy apples are sought out by shoppers.

With a crowded marketplace, it can be difficult to capture consumer attention—but with Envy apples, the impossible has been done.