TORONTO, CANADA - A new marker of one year passed and another beginning in our industry has emerged in the form of the Execulytics Produce Almanac. Just as surely as 2021 arrived, so too did the third edition of the Almanac, offering a comprehensive tool for industry members to brush up on the produce markets.

“Throughout last year I received great feedback on our 2020 cost predictions, we just had to make that a signature part of the new Produce Almanac," said Mike Mauti, Managing Partner of Execulytics. “Now produce professionals can plan their programs using predicted costs determined by a sophisticated algorithm. This is going to be better than just using last year’s cost alone.”

The third edition of the Produce Almanac encompasses the entire produce marketplace, ranging from produce buyers to produce sellers. According to a press release, the new Almanac features cost predictions for every commodity and every week using 2020 data and calculated using the Execulytics Produce Moneyball algorithm. Together, the new almanac will help provide better understanding of the industry markets in an easy-to-digest form.

The 2021 Produce Almanac offers key features including:

• Exclusive cost predictions by week for 2021
• 5-year weekly cost histories
• Organic premiums versus conventional
• Year over year retail prices by week
• Over 1,000 colorful graphs and charts
• Easy to read sourcing details
• Useful tips to drive sales and consumption

As industry members have gotten their hands on the new almanac, the response has been overwhelmingly positive.

“The Produce Almanac is an invaluable tool for anyone involved in the buying or selling of produce,” said Greg Ogiba, Founder and Principal of Gro Advantage. “Mike does a great job detailing historical price trends for each commodity, as well as identifying promotional opportunities throughout the season. This analysis offers a huge advantage to buyers and sellers who are planning ahead over the next year. I highly recommend having the Produce Almanac in your tool kit.”

Tom Coleman, Director of Retail and Foodservice Sales Canada for Bonduelle Fresh Americas also commented on the usefulness of the new Almanac.

“I’ve known Mike from Execulytics for nearly 25 years," he said. "He has always been one to put data and numbers behind his decisions. That’s what the Produce Almanac is all about. We all know that analytics are key to success at retail, be it merchandising or procurement; this book is the best tool to deliver on that purpose. After referring to it several times, I quickly realized it is a must on the bookshelves of all produce professionals.”

To get your hands on the 2021 Produce Almanac, click here.

AndNowUKnow will continue to bring you the latest tools for both buy- and supply-side partners from across the industry.

Execulytics