Frieda’s Branded Produce Debuts Three-Pack Passion Fruit; Alex Jackson Details
ANAHEIM, CA - Nutrition, convenience, and versatility are the cornerstones of Frieda’s Branded Produce’s latest offering. The supplier has introduced its new Passion fruit three-pack, perfect for on-the-go snacking or adding to a wide array of dishes. Passion fruit is growing in popularity due to its tart, tropical flavor and status as a good source of vitamins A and C; meeting that growing demand is a key strategy for Frieda’s.
“We believe that all good things come in threes,” said Alex Jackson, Vice President of Sales and Procurement for Frieda’s Branded Produce. “That’s why we’re thrilled to unveil our new three-pack Passion fruit, offering a bold, satisfying experience for fruit enthusiasts everywhere.”
While traditionally associated with summer, Frieda’s wants to remind retailers that this sweet trio is perfect for exotic fruit promotions during the fall season. The new three-pack design is eye-catching, durable, and functional. The vibrant colors and bold design capture shoppers’ attention and convey the product’s freshness, and the packaging protects the delicate fruit during transportation. The display shippers make merchandising the three-pack design and bulk fruit quick and straightforward, with customizable buttons to inspire and educate shoppers through recipes and grower spotlights.
“Fall is a time of transition, with consumers looking for new flavors and produce options,” shared Jackson. “By promoting passion fruit as a year-round flavor, we aim to meet the demands of both retailers and consumers. Our new packaging is expected to generate increased interest and sales for retailers looking to capture the attention of shoppers during this festive time of year.”
Following the successful launch of its innovative passion fruit three-pack this summer, Frieda’s is now gearing up for the California season this fall and the Florida season this winter, according to a press release. Retailers can capture customer excitement by building buzz as trendsetters that consumers trust to deliver new and exciting flavors.
We hope to see this new product on your shelves very soon!
