SAN FRANCISCO, CA - Instacart is once again bringing retailers unique solutions to improve their consumers' shopping experience. In its latest development, the grocery ally announced new capabilities for its enterprise e-commerce solutions that make it easier for retailers to customize their storefronts and launch shoppable campaigns for holidays or special occasions.

"In today's competitive landscape, our retail partners want to provide an authentic and differentiated online shopping experience," said Chris Rogers, Chief Business Officer at Instacart. "Our Storefront and Storefront Pro solutions give retailers the power to take control over their online presence, so it reflects their brand identity and showcases their unique value. They can now seamlessly launch shoppable campaigns that capture seasonal moments, handpick products that resonate with their audience, and foster stronger customer connections."

According to a press release, the company's retail partners can now modify their homepages, create custom landing pages, and build shoppable campaigns from a user-friendly dashboard in Instacart Storefront and Storefront Pro.

Enhanced features of Storefront and Storefront Pro will enable retailers to:

• Add dynamic content to homepages using Instacart's self-serve tools, including adding banners and other visually enticing elements
• Create custom landing pages with images, text, and shoppable elements that allow for compelling storytelling and merchandising
• Build shoppable campaigns that appear across their storefronts using Instacart's pre-built templates or their own custom layouts

Gelson's Markets is one of the retailers that will soon be implementing this grocery advantage.

"At Gelson's, we work hard to provide our customers with the highest quality products and a unique shopping experiences—and it's important for our online presence to reflect the helpful, inviting environment of our stores," said Ron Johnson, Chief Information and Supply Chain Officer at Gelson's. "With Instacart Storefront Pro, we'll be able to easily customize and manage our website and app, and offer timely campaigns for our customers—giving them the experience they expect and driving revenue for our business."

Click here to learn more about Instacart's latest development.

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