SAN FRANCISCO, CA - Two powerful delivery forces have teamed up, resulting in a strategic new alliance. Instacart has announced a partnership with Uber Eats, bringing the company’s popular restaurant delivery service to Instacart customers.

"Through this partnership, Instacart customers now have access to both the best online grocery selection in the U.S. and restaurant delivery, making it even easier for them to conveniently tackle all their food needs from a single app," said Fidji Simo, Chief Executive Officer and Chair of Instacart. "Whether it's ingredients for a beloved family recipe, a prepared meal from a nearby grocer, or takeout from a favorite restaurant—customers can now get the food they want, from the retailers and restaurants they love, all within the Instacart app."

Instacart customers nationwide will be able to use the app to order from hundreds of thousands of restaurants, powered by Uber Eats, in the coming weeks. As a press release detailed, the experience will be featured through a new "Restaurants" tab in the Instacart app, which provides a user-friendly interface that allows consumers to choose from a selection of nearby restaurants, browse menus, place orders, and track deliveries in real time.

Shoppers will also still be able to order groceries for the week from Instacart's more than 1,500 national, regional, and local retail banners across more than 85,000 stores.

"Our goal is to make it effortless for people to go anywhere and get anything," said Dara Khosrowshahi, CEO of Uber. "We're excited that this new strategic partnership with Instacart will bring the magic of Uber Eats to even more consumers, drive more business for restaurants, and create more earnings opportunities for couriers."

This strategic alliance extends the efforts of both companies to create technologies and solutions that support brick-and-mortar businesses, the release explained, as Uber and Instacart aim to help restaurants and retailers grow by creating new opportunities for them to reach customers online. To read more about this strategy, click here.

With retail and foodservice blended on one popular platform, what opportunities will arise for increasing produce consumption?

ANUK will continue to explore.