WASHINGTON, DC - Ahead of the highly anticipated International Fresh Produce Association's (IFPA) Global Produce & Floral Show on October 17-19 in Atlanta, Georgia, Chief Executive Officer Cathy Burns has shared some thoughts with us, teasing the keynote presentation.

“The produce and floral communities are facing challenges and transformation from all fronts,” began Burns. “We’ll be exploring new developments in—and implications of—technology, sustainability, workforce dynamics, and more during next month’s State of the Industry keynote at the annual IFPA Global Produce & Floral Show.”

Burns is set to deliver the must-attend presentation at 8:45 a.m. on the opening day of the showcase, a press release shared. It will explore the latest in emerging innovations and consumer trends and what these mean for IFPA members.

“During this session, we will look at the forces shaping the world around us,” added Burns. “The status quo won’t get anyone anywhere today. Businesses stay put at their own risk.”

The presentation will address the produce and floral industries for its:

• Responsibility to people—those who work in the industries as well as the people who consume its products
• Commitment to an industry community where everyone belongs
• Accountability to the world and the impact they have on it 
• Obligation to shape the industries’ business environment 

“Overlying each of these topics is advocacy—an essential component of our efforts to grow a healthier world, a thriving industry, and our members’ businesses. Whether it’s public or government affairs, public relations, or consumption growth, advocacy is how we get the job done. I invite everyone to join us in Atlanta to be part of something bigger than themselves,” continued Burns, “to connect with like-minded individuals who share their passion for fresh produce and floral and believe in our communities’ power as a global force for good.”

AndNowUKnow will continue to report updates as the show date nears, so keep clicking back.