TORONTO, ON, CANADA - terra freska produce is on the eve of an exciting chapter, welcoming two new leaders with the fresh experience and prowess to usher in growth and innovation before the year is up. Mike Dattoli has joined the company as President and Chief Executive Officer, while Mimmo Franzone has taken up the post of Vice President of Procurement and Business Development.

“As the Co-Founder of Mike and Mike’s Organics, I have a deep-rooted passion for the organic produce industry and a longstanding commitment to quality and sustainability. This experience in building a successful organic business has prepared me to take on the role of President of terra freska produce. I’m excited to bring my expertise and values to a company that’s poised to set the standard in offering top-quality produce,” Mike shared with me.

A veteran of over 30 years in the organic produce space and in owning multiple successful businesses, Mike’s sights are sharply honed on this next venture. Joining him in this, Mimmo expressed his own joy working alongside Mike as they take terra freska to new heights after his own 30-plus years in grocery retail—a majority of that time spent specifically in produce.

“The entire team at terra freska has many years of produce experience, both on the retail and wholesale side of the industry,” Mimmo said. “Our goal is to provide the freshest produce offerings for our customers while innovating and adding value at every possible opportunity. We're excited to build on our existing industry relationships and continue to develop new ones both on the vendor/partner and customer side.”

One of the most exciting aspects of this, Mike added, is the opportunity to bring a fresh, innovative approach to the produce industry.

“terra freska aims to set the standard for quality, not only by offering exceptional fresh produce options but also by maintaining a commitment to sustainable and responsible practices. Our mission is to deliver the highest quality produce, sourced with care and backed by a deep respect for sustainability and community. We’re not just focused on what’s trending in produce—we’re committed to introducing diverse and culturally significant produce options for consumers, bridging a gap in the market,” Mike assured.

There is much to stay tuned for as terra freska produce and these fresh leaders turn the page on a new chapter, so continue to follow AndNowUKnow as we report the latest.