OXNARD, CA - Hass avocados are having a big moment! With the consumer demand for organic avocados continuing to steadily rise, Mission Produce is sharing insights on this thriving category and how it’s performing.

“Rising demand for organic produce continues to elevate the importance of a strong organic category for retailers across the nation,” said Megan Berenbach, Director of Sales. “As the volume growth of organic produce continues to outpace that of conventional, Mission Produce remains the go-to source for fresh, organically grown avocados. With a reliable year-round supply and nationwide distribution, we’re supporting our retail partners in developing their organic categories to meet demand and capitalize on profitable programming opportunities. I’m looking forward to sharing our latest insights at OPS so our partners can discover the Mission Advantage toward a more profitable organic category for avocados and mangos.”

Mission continues to invest resources into its organic programs and pursue innovative ways to develop the category as the demand for organic avocados grows. Compared to 2023, organic avocado sales increased by 19 percent, a release stated. This volume of sales outperformed a 7 percent rise in organic produce overall.

“Organic shoppers are extremely valuable to retail performance—organic shoppers spend 89 percent more on organic avocados than the traditional shopper spends on conventional avocados,” added Berenbach. “Catering to the organic shopper requires strategic merchandising, and with Mission Produce’s marketplace intelligence and expert category management, we’re confident our partnership can support strong category performance.”

Mission’s organic avocados include bulk avocados, packaged World’s Finest Organic avocados, and Mission Minis organic avocados. Currently, Mission’s organic avocado supply is coming from Mexico, Peru, and California.

The company continues growing organic mangos as well, with supply coming from Mexico.

Mission Produce will be showcasing its complete organic product line at OPS. Check it out at booth #321!