KINGSVILLE, ONTARIO - What better opportunity to spotlight high-quality produce grown within a network of cutting-edge Canadian greenhouses than the Canadian Produce Marketing Association (CPMA) show? Mastronardi Produce is bringing its highly popular collection of fresh SUNSET® produce to this year’s event, with many exciting products on display.

“We can’t wait to present our vibrant collection of fresh SUNSET® produce at CPMA, with a special focus on the produce grown in our Canadian hi-tech greenhouses, such as the Summer Delight™ Strawberry,” shared Paul Mastronardi, President and Chief Executive Officer, in the lead-up to the show. “Mastronardi Produce stands out in the greenhouse industry as a true innovator. From the seed to the store shelf, innovation drives all aspects at Mastronardi Produce, including finding the fruit and vegetable varieties with the best-tasting flavors and implementing unique and creative packaging. Our main goal is to inspire healthy living through WOW flavor experiences.”

A component of the Summer Series berry line, Summer Delight™ strawberries are delightfully fresh and proudly grown in Canada. Other products to be showcased include the BOMBS® Squad™ Tomatoes, Aloha™ Peppers, Secilia™ Tomatoes, and the Campari® Tomato.

“All year, we are celebrating over 30 years of Campari® Tomatoes, the world’s first branded tomato! With its perfectly balanced sweetness and acidity, Campari® elevates any tomato dish,” Paul added. “We look forward to showing off our special anniversary packaging and merchandising programs for retailers.”

Visitors to the Mastronardi Produce booth can also look forward to seeing the newest edition to the award-winning line of BOMBS® tomatoes, BOMBS® Squad™, featuring a medley of different premium BOMBS® snacking tomatoes in one package. Ideal for snacking, in salads, or on charcuterie boards, BOMBS® Squad™ offers an exciting experience with a trio of flavors that can range from BOMBS® ultra-sweet to savory varieties.

Another key focus for the company will be its Aloha™ Pepper, a uniquely striped sweet bell pepper that promises to take consumers’ taste buds to a tropical paradise.

“We will also have our new Secilia™ Tomatoes on the vine on display at CPMA,” Paul goes on to note. “Inspired by the stunning Mediterranean coast, Secilia™ tomatoes are available year-round. These tomatoes elevate any dish with their rich color, enticing aroma, and pleasant sweetness. Perfect for creating memorable salads, sauces, and pastas, Secilia™ tomatoes brighten any meal with their vibrant and versatile quality.”

Through this lineup of innovative SUNSET® products, retailers can harness the growing demand for Canadian-grown SUNSET® strawberries and high-quality SUNSET® tomatoes and SUNSET® peppers. As the leading produce brand in North America, the SUNSET® brand offers consumers healthy choices full of flavor for the freshest, most delicious way to elevate snacks and meals at home.

“CPMA is the perfect time to highlight these offerings, as consumers are becoming more conscious of where their fresh produce is grown and the impact of their food purchases,” Paul adds. “CPMA offers us a valuable platform to engage with our retail partners and consumers from Canada. This show not only allows us to strengthen our relationships but also enhances our understanding of consumer preferences and trends within the market. By participating in CPMA events and initiatives, we can promote our fresh produce in a way that better resonates with Canadian shoppers. Mastronardi Produce is proud to highlight our Canadian roots while also remaining committed to the thousands of acres of greenhouses operated in North America.”

There is so much more to learn about this expansive greenhouse-grown lineup, so be sure to stop by booth #807 at the show!