PHARR, TX - The 2022 Viva Fresh Expo is quickly approaching, and soon the industry will be gathering in Dallas, Texas, to share innovations and advancements galore. As the number one port of entry in Texas for fresh produce, Pharr International Bridge will be highlighting pivotal infrastructure investments at the event, and Bridge Director Luis Bazán recently clued me in on some of the details of the organization’s showcase.

“We’re looking forward to Viva Fresh because there’s always really great networking and business opportunities,” Luis tells me. “Currently, Pharr International Bridge is crossing anywhere from 60 to 65 percent of the produce that crosses through from Mexico to the United States through Texas land ports of entry, so it’s a big deal for us. We continue to promote our future infrastructure, and a major part of it will be tailor-made for the produce industry.”

Several developments will soon be spurring from Pharr International Bridge’s infrastructure investments, including dock expansions, a new cold inspection facility, and a new brick-and-mortar facility that will serve as a state-of-the-art agricultural laboratory. The cutting-edge facility will also house a training center for future ag specialists.

“With all the growth that we’re seeing, not just in Pharr, but across the region, in terms of produce, we know we’re going to need more agricultural specialists in the future. So, how better else to go about that than to have an in-house training center right here at home?” notes Luis.

As Luis explains, Pharr International Bridge will be detailing these critical investments during Viva Fresh—one of the many opportunities to be discovered during the event.

“Attending this event in-person brings you back to that old school way of doing business face-to-face,” adds Luis. “The business opportunities are tremendous, and have allowed us to promote the bridge for several years now, which has resulted in cold warehouse and distribution center investments, particularly inside Pharr’s very own agri-park, the Pharr Produce District. I think that’s only one of the reasons why it’s imperative for anybody in the produce industry to join us up there, to get complete details of what we’re working on. We see Viva Fresh as an extension of the celebration we host in Pharr every October for the ‘Start of the Produce Season,’ our premier produce event.”

If you’re hoping to find out more about the pivotal investments Pharr International Bridge is making to bolster the fresh produce supply chain, don’t miss out on the opportunity to meld minds at Viva Fresh!

Pharr International Bridge