CINCINNATI, OH - This week just got a little bit more exciting as it has been announced that our industry’s very own Lori Taylor, Founder and Chief Executive Officer of The Produce Moms^® has been selected to emcee at The Wellness Experience By Kroger^® this Friday. Taylor will take the main stage for the Veggie Eating Contest, joined there by Kroger’s Vice President of Produce/Floral, Miguel Garcia, who will be officially kicking off the anticipated event.

“I have been honored to represent the produce industry at all of Kroger’s Wellness Festivals. This is exactly the right place to meet and engage those consumers who already understand and value the wellness benefit of eating a diet rich in fruits and vegetables, as well as those ‘newbies’ who are interested in making the commitment to a healthier lifestyle,” said Taylor. “When I share the mission and message of the produce industry with these folks, they, in turn, act as produce ambassadors spreading the word about eating more fruits and vegetables within their own communities. I look forward to The Produce Moms wellness partnership with Kroger continuing and growing for years to come.”

This is the fourth time that Kroger has requested Taylor represent the produce industry at the festival, which was co-founded by Kroger and singer Jewel, according to a press release. The event will happen over two days and will offer tools to help kickstart a healthy lifestyle with a health, nutrition, fitness, and music festival-style experience.

Throughout the Wellness Experience, attendees will get the chance to work with celebrity fitness trainers, hear inspirational speakers, get cooking tips, practice mindfulness techniques, and learn from health professionals about wellness.

Taylor will be emceeing the Veggie Eating Contest, where contestants compete to see who can consume the most produce in 10 minutes. At Kroger’s inaugural Wellness Experience, then called Wellness Your Way, she attended as a Kroger Health Brand Ambassador and appeared on the main stage to discuss produce with Tony Horton, Joy Bauer, and Mark Sisson. Taylor returned again in 2019, when she appeared as a panelist for the Dietitians Pick Presentation.

“As an expert and influencer, as well as a trusted Kroger partner, Lori brings the message to life of incorporating fresh fruits and vegetables as part of the wellness movement,” commented Colleen Lindholz, President of Kroger Health. “We recognize the importance of having the produce industry represented in a relatable, fun, delicious way and we are so proud to have Lori Taylor and The Produce Moms as part of our event!”

This year’s Wellness Experience By Kroger will happen in Downtown Cincinnati, Ohio, from Friday, August 20 through Saturday, August 21, from 10 a.m. to 7 p.m.

Congratulations to Lori Taylor on once again being selected to represent fresh produce!

The Produce Moms^® Kroger