Side Delights® Showcases Packaging Refresh at International Fresh Produce Association's Global Produce & Floral Show; Kathleen Triou Comments
NEWPORT BEACH, CA - You can add a comprehensive packaging refresh to your list of things to see at the Global Produce & Floral Show thanks to Fresh Solutions Network and its beloved Side Delights® brand. The supplier network is taking to the International Fresh Produce Association's (IFPA) annual show to showcase its newly updated line of potatoes and onions.
"Currently, we are the ONLY produce supplier of this material in the United States. BioFlex packaging solution converts to soil and gas in a landfill. It is sustainable and 100 percent recyclable and should be comingled with existing plastic recycling, making it a breeze for consumer's disposal and a positive alternative for Mother Earth," noted Kathleen Triou, President and Chief Executive Officer of Fresh Solutions Network.
According to a press release, those who stop by the booth will see the potato portfolio's new look, including the newly refreshed packages of Side Delights Steamables and Bakeables in addition to Organics, Petites, and popularly sized bags of Russet, Red, Yellow, and White potatoes. Attendees will also get to explore the brand's BioFlex line of sustainable packaging.
The innovative new Steamables line was updated with design queues from its popular Side Delights 5 lb bag design, featuring color blocking that visually guides shoppers to the potato type they seek. Contrasting colors between the bag and the potato brighten the display and invite category exploration, while a bold, clean, contemporary design conveys critical facts and messaging to the consumer.
"As always, we designed the line using feedback from retailers and consumers from a wide range of demographics and generations in addition to the selling success of previous packaging," noted Triou. "We look forward to sharing the updated portfolio with retailers and all potato buyers and helping them increase their potato sales."
The updated portfolio with its new packaging is now offered nationally, available for the complete line of Steamables potato types: Red, Yellow, Duo, Trio, Sweet Potato, and Fingerling.
Fresh Solutions Network's exhibiting partners will include Basin Gold Cooperative, NoKota Packers, Michael Family Farms, Sterman Masser Farms, and Mack Farms.
Eager for more details? Make sure you stop by booth #2171 at the show!
