Stemilt's Brianna Shales Discusses Organic Produce Summit Showcase
WENATCHEE, WA - The last two times I visited my local Sprouts Farmers Market store, Stemilt’s Artisan Organics® cherries were on display front and center—earning a quick add to my basket. I know many consumers have had the same experience with the grower’s organic fruit, which will also be on display at the upcoming Organic Produce Summit (OPS) this year.
“Stemilt’s booth at OPS this year will be all about its organic offerings,” Brianna Shales, Marketing Director, told me. “We’re excited to bring organic cherries before their season ends and chat about fall organics including apples and pears. We’ve had an increase in organic SweeTango® and Cosmic Crisp® apples, so you can expect to learn about timing for those two up-and-coming varieties. We also can’t forget about our mainline varieties like Gala, Fuji, and Honeycrisp.”
Stemilt will also be showcasing its Artisan Organics EZ Band sustainable package, which has come a long way. The grower’s Lil Snappers® 3 lb program and 5 lb organic Apple Lover apple bags are successful pouch bag options Stemilt has seen help encourage consumers to purchase organic apples. Organic apple varieties like Cosmic Crisp are going to be really important this fall when it comes to sharing with retailers and consumers, as Brianna noted.
“We’re looking forward to connecting with customers at the show, because it's always a great event for having conversations about growing the organic apple category for the next year to come,” Brianna continued. “Our goal for the show is to discuss the 2024 apple crop and what retailers can expect, because there’s been some shifts in varieties they should be aware of when they go to promote.”
Attendees who visit the Stemilt booth can get a good sense of the breadth and depth of the company’s Artisan Organics program. Stemilt is here to help them win at the point of sale with the brands and variety mixes that lead to category success.
Looking to the main stage, a distinguished Stemilt leader will also be spotlighted.
“Our President, West Mathison, will be a panelist on the topic of strategies and insights for expanding organic fruit sales,” Brianna explained. “We’re also looking forward to having EZ Band featured in the organic innovations showcase! Stemilt will also be a keynote sponsor this year, and we can’t wait to share a video with attendees and listen to the keynote speaker.”
With the show just around the corner, keep reading ANUK for the latest updates.