RIO RICO, AZ - A key leader has moved up in the produce scene, as SunFed recently shared some exciting news, announcing the promotion of Henry Salcedo. Stepping into the role of Nogales Sales Manager, Salcedo will play a vital role in the company’s future growth and continuous improvement.

“I am looking forward to leading such a smart, collaborative team of professionals and continuing to build the momentum of the premium SunFed brand,” Salcedo commented to AndNowUKnow following the recent appointment.

As Nogales Sales Manager, Salcedo will assume responsibility for establishing pricing direction with guidance from SunFed’s distinguished category specialists. He will also focus on driving the company’s culture and achieving growth within the sales group, while also guiding and mentoring the supplier’s next generation of leaders.

Throughout Salcedo’s career with SunFed, he has established himself as a formidable team player with strong people skills and extensive product and market knowledge, making him a perfect fit to oversee the Nogales sales team.

“We are thrilled to have Henry step up into this role,” commented Craig Slate, the President and Chief Executive Officer of SunFed, on Salcedo’s addition to the sales team.

Before joining SunFed, Salcedo also gained valuable expertise during a 20-year tenure with Fresh Express.

JC Myers also commented on Salcedo’s recent appointment.

“Henry possesses presence, maturity, and credibility. I am confident he will provide leadership, mentoring, and direction to our sales team,” the Vice President of Sales and Marketing said.

With a strong grower network delivering on the company’s quality commitments every day, this new leadership role places Salcedo in a vital position to ensure that quality is matched with the highest level of sales expertise.

Congratulations Henry Salcedo! Cheers to more impressive growth from SunFed and its team!

SunFed