CLAREMONT, CA - Roaming the show floor at the International Fresh Produce Association’s inaugural Global Produce & Floral Show, one grower had us singing a celebratory tune as it prepares to ring in its 130^th anniversary. That supplier, of course, is Sunkist Growers, which as of March, will have been part of the industry for well over a century. In light of the upcoming birthday bash, Christina Ward, Senior Director of Global Marketing, shared what the company has in store.

“For us, as we enter a new season, it’s super important for us to understand why shoppers are buying and how,” she said. “And one of the things that we uncovered in a recent study is that the most important information that shoppers find in store is where their fruits come from and where their citrus is grown and how it’s picked.”

This dedication to understanding consumers is what has enabled Sunkist to remain a prevalent part of the fresh produce sector for so long and what has made it into one of the longest-standing agricultural cooperatives in the United States.

To celebrate its milestone 130-year anniversary, Sunkist is going big, preparing a slew of promotions to spotlight its wide range of high-quality varieties. Not to mention, it will be highlighting the people who make its success possible.

“So what we’re doing this season, especially as we celebrate our 130^th anniversary, is we’re bringing our grower stories to the shoppers,” added Christina. “…March 1 will mark the National Sunkist Citrus Day, where we’re able to celebrate all of these varieties that we’re talking about here and celebrate all the varieties that are going to roll into the season here very soon.”

Hear what else Sunkist has up its sleeve in the exclusive video above.

Happy anniversary, Sunkist! Cheers to many more!

Sunkist Growers