LOS ANGELES, CA - Vision Produce Company is making major leadership moves, recently announcing the promotion of Dan Lawton to the role of President and Managing Partner. Lawton will soon be taking over the day-to-day operation of Vision Produce, though Bill Vogel will retain his role as Chairman and CEO.

“I’ve been with Bill for over twenty years now, mainly because of his great leadership and philosophy on building a successful company,” said Lawton in a press release. “So, with the help of a very experienced Executive Team, Sales Team, and all the other valued employees at Vision Produce Company. I am honored to continue on with that philosophy and prosper for many years to come.”

Lawton has deep roots in the produce industry that span all the way back to 1994, when he began his career with Dole Fresh Fruit Company. In 1999, he joined Vision Produce and has been a crucial member of the company’s sales and procurement desk for many years. Throughout his time at Vision Produce, Lawton managed the company's Tropical Department before moving on to Vice President. In that role, he was instrumental in helping the Vision Produce maintain and expand its business. Lawton graduated from Long Beach State University in 1993 with a bachelor’s degree in Business Administration.

“Dan’s deep experience with trade operations, customer service, and business relationships makes him the perfect person to lead our company into the next generation,” Vogel commented.

Congratulations to Dan on the new role!

Vision Produce Company