LOS ANGELES, CA - A new campaign is reminding shoppers just how “wonderful” a product can be as Wonderful® Pistachios launches its newest advertising campaign. With multiple creative installments, Remember, They’re Wonderful reminds shoppers that the quality of its pistachios is written clearly on the front of the bag.

“We put the pistachio category on the map with our iconic black bag, and now we’ll be making our brand name even more recognizable with this simple yet clever approach to how we are Wonderful,” shared Diana Salsa, Vice President of Marketing for Wonderful Pistachios.

The campaign was developed by The Wonderful Company's in-house creative team at Wonderful Agency. As a press release noted, it features four 15-second television spots that will air on TV, OTT, and digital platforms as an extension of Wonderful Pistachios revitalized Get Crackin campaign that launched in January 2023.

Reading is Wonderful, Literally Wonderful, Branding is Wonderful, and A Wonderful Clue show viewers exactly how to spot Wonderful Pistachios by pointing to the word on the bag.

The creative new campaign shows how shoppers know Wonderful Pistachios delivers high-quality nuts with consistent taste, texture, and flavor. In fact, it’s all in the name.

Wonderful Pistachios is a trusted pistachio brand offering a range of delicious flavors and innovative Shells and No Shells varieties.

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Wonderful® Pistachios