LOS ANGELES, CA - Wonderful Seedless Lemons is transforming the citrus category with its first-ever national, multi-million-dollar marketing campaign, “Lemons With Seeds Are Annoying.” The campaign humorously highlights the everyday frustrations of dealing with lemon seeds, from fishing them out of drinks to picking them out of dishes.

As stated in the press release, the campaign features eight commercials comparing the annoyance of lemon seeds to life’s small irritations, such as workplace interruptions and inconsiderate parkers. Running across Connected TV, YouTube, social media, and podcasts, the campaign is supported by culinary influencers, product integrations, and in-store displays like a lemonade stand designed to drive sales.

“Lemon users are accustomed to living with seeds, even though they’re a nuisance no one wants,” said Jennifer Hirano, Vice President of Marketing at The Wonderful Company. “We're excited to introduce Wonderful Seedless Lemons to consumers and show them the bright side of life without seeds through this playful creative.”

Wonderful Seedless Lemons are non-GMO Project Verified, 100% naturally seedless lemons. After years of research and traditional agricultural practices, farmers in Australia and South Africa discovered seedless lemon tree varieties. Wonderful Seedless Lemons partnered with these farmers to bring the innovation to North America, where the lemons are now available year-round at top retailers.

“From awkward strangers to terrible parkers, this campaign highlights how a seeded lemon can be just as annoying as life's everyday disruptions,” said Bobby Pearce, Chief Creative Officer at Wonderful Agency, the in-house creative team behind the campaign.

Wonderful Seedless Lemons are juicy, zesty, and easy to use, making them a game-changer in the kitchen. With no need for straining or picking out seeds, they simplify cooking, cocktails, and more. As a fat, cholesterol, and sodium-free option, they add flavor without the hassle.

With growing demand for convenience, Wonderful Seedless Lemons have achieved 300% volume growth since 2021, driving 100% of bagged lemon category growth for three consecutive years.