WENATCHEE, WA - With back-to-school season upon us, it’s time to kick promotional opportunities into high gear. CMI Orchards is here to help, recently introducing Ambrosia Gold® apples in HERO® packaging.

“We’re empowering kids to think big and do good with a positive overall message: The Power to be a HERO is in your hands™,” Joel Hewitt, Vice President of Sales, noted. “Adding Ambrosia Gold to the HERO snack apple lineup gives parents a delicious, nutritious option for school lunches.”

According to a press release, Ambrosia Gold is also one of the best-selling and most popular branded apples available in the United States.

“Back to school is a key shopping period. Offering parents solutions for convenient, healthy snack and lunchbox options at this time of year is a win-win for busy families and retailers looking to drive incremental sales,” explained Danelle Huber, Senior Marketing Manager. “Besides—introducing kids to great-tasting varieties at an early age builds lifelong apple lovers and healthy eating habits!”

Huber went on to note how to maximize the promotion through point-of-sale (POS) signage and by tapping into various cross-promotional opportunities. Pop-up display bins and 7x11 signage for retailers are available to create a back-to-school destination.

“Pairing HERO snack apples with other back-to-school essentials, such as nut butters, juice boxes, and granola bars can drive higher basket sizes and overall sales,” she said. “Cross-merchandising enhances the personalization of the shopping experience for parents, making it even easier for them to grab everything they need as quickly and conveniently as possible.”

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