SALINAS, CA - Fresh off the heels of PMA Fresh Summit excitement, Duda Farm Fresh Foods announced the expansion of its Oxnard, California, cooling and fresh-cut facility to better meet the increased demand for celery from foodservice operators, retailers, and consumers.

“With the strong growth in the celery snacking segment, we saw an opportunity to get ahead of demand and amplify our capabilities,” stated Dan Duda, President. “The expansion of the Oxnard facility allows us to not only continue preparing for tomorrow, but also to grow the Duda family legacy and ultimately the next generation of celery growers.”

Due to be completed this fall, the facility expansion arose out of the company’s commitment to innovation and new product development. Estimated to cost $5 million and add a 35 percent increase to the facility square footage, the project allows for Duda to better provide its customers with higher volumes of celery during peak consumption times. Not only will Duda double its current out-put of product, it will increase jobs by 17 percent, a press release noted.

While at PMA Fresh Summit, the company’s Culinary Ambassador, Chef Todd Fisher, helped promote discussion of the facility by preparing an eclectic mix of dishes for attendees. Paying homage to the cultures and flavors of Southern California, Chef Todd created dishes featuring Dandy® celery, radishes, and corn, such as Korean short rib tacos, vegan grapefruit cupcakes, and chicken and sweet corn waffles.

“We [were] excited to showcase Anaheim’s food scene by serving dishes that represent the unique background and culture fusion of the city,” Nichole Towell, Senior Director of Marketing, stated.

Congratulations to Duda on this next stage of growth!

Duda Farm Fresh Foods