LOS ALAMITOS, CA – With the new year approaching, Frieda's Specialty Produce is sharing its insights into which food, nutrition, health and fitness trends will govern shopping behavior in 2015.

Plant-based Protein

Rising awareness about the importance of adequate protein consumption in a healthy diet is good news for more than just the cattle industry. In 2015, Frieda's is expecting a healthy boost for protein-packed vegetables like Colored Cauliflower, Purple Baby Brussels Sprouts, Green Artichokes, Edamame, Dried Blackeyed Peas and Frieda’s Soy Nuts.

Digestive Health

Frieda's market research also suggests that fermented products, such as the company's Kim Chee, Sunchokes®, Leeks and Pearl Onions, will be big winners of the 2015 health food movement.

Meatless Monday

Since 2003, Meatless Monday has encouraged shoppers to go vegetarian for the start of each new week and Frieda's sees evidence this movement is gaining increasing traction. The company is marketing its own nutritious Stokes Purple® Sweet Potatoes, Frieda’s Chow Mein Noodles, and Soyrizo™ and SoyTaco™ for Meatless Monday shoppers. More shoppers trekking down the produce aisle for Monday night dinners is good news for the industry as a whole.

Be sure to stay tuned to AndNowUKnow for more updates on the latest consumer trends expected to make an impact in the new year.

Frieda’s