MEXICO - Even as we approach the crux of one holiday season, another will be on us before we know it. The New Year is hardly ringing before our industry is abuzz about the coming Big Game, and few produce items hold a permanent place on the game-day table like avocados.

Gary Caloroso, Regional Business Development Director for Giumarra Companies, took some time to share insights on green fruit coming in from our neighbors to the South.

“Mexico should have a steady supply of avocados throughout the winter season. We expect ample retail and foodservice promotions throughout the holidays, football playoffs, and the Big Game,” Gary assures me, though the road from here to there is not perfectly paved.

The avocado savant adds that some groves will have less volume and smaller sizing compared to last year due to hail and other weather-related challenges, yet concerns are not raised for retail promotions.

“Avocados From Mexico has a multi-faceted marketing support program that also includes advertising, digital marketing, and public relations. In 2022, we expect the first shipments of avocados from Jalisco to start arriving in the United States in June,” he says confidently.

So, prepare for the cross-merchandising blitz even as we begin to wrap up the holiday season and the year!

Giumarra Companies