CHICAGO, IL - As Hazel Technologies makes waves in the produce world with innovations and partnerships, someone’s got to lead the team when crossing international waters. Who better to take charge than industry veteran Martin Roeder as the new Latin America Sales Manager?

“Martin brings decades of knowledge and experience to our team and will be a key asset in growing our business throughout Latin America,” said Aidan Mouat, CEO of Hazel Technologies. “Key additions like Martin will allow us to continue to provide value from the grower level all the way to the retail shelves, reducing costly waste and improving sales for suppliers and retailers alike.”

Roeder brings over 20 years of experience leading commercial strategy in Latin America for companies such as Monsanto, where he led the technology development division in Ecuador, Panama, and Peru. After that, he joined Spectrum Technologies to manage sales efforts across South America and Australia. According to a press release, Roeder will lead Hazel’s business efforts in the Latin American region and will report directly to Pat Flynn, CMO.

As a native of Peru, Roeder has deep ties to Latin America, earning his Bachelor’s in Agricultural Engineering from Universidad Nacional Agraria La Molina in La Molina, Peru. He also earned his Master’s in Business Administration (MBA) from Universidad de Piura in Lima, Peru.

The company's patent-pending technologies have been studied and tested by many of the country's top academic research programs including UC Davis, Oregon State University, and Cornell University, a key point of differentiation for the company. Mission Avocado, WP Produce, and Frieda’s are just a few of the leading produce companies that have partnered with Hazel to utilize this technology.

Congratulations to Martin Roeder from everyone at ANUK! Keep reading on for more exciting changes in sustainability, retail, and fresh produce.

Hazel Technologies