SAN FRANCISCO, CA - Ready, set, hike! Hy-Vee and Uber are ready to tackle the grocery delivery space with some exciting strategies. The companies' new alliance brings on-demand and scheduled grocery delivery to shoppers across the Midwest. Plus, the two will be leveraging a partnership with the NFL for an exclusive sweepstakes.

"Uber Eats has been growing in popularity among many of our customers, making this partnership a win-win for both parties," said Aaron Wiese, Hy-Vee's President. "As we expand our offerings, we want to be where our customers are comfortable placing an online order. This launch allows us another avenue to offer our products and best serve the needs of our shoppers."

Now, more than 260 Hy-Vee storefronts will be available to shop through Uber and Uber Eats. To celebrate the new partnership—and in recognition of Uber Eats' third year as the official on-demand food delivery partner of the NFL— the companies are launching a sweepstakes for Uber Eats consumers ordering from Hy-Vee locations.

According to a press release, this unique activation will offer consumers 50 percent off (up to $40) on their first order of $50 or more (before taxes and fees) and the chance to enter the Uber Eats 2023 NFL Kickoff Tickets sweepstakes for the chance to win tickets to the 2023 NFL Kickoff on September 7, 2023.

"Hy-Vee is a beloved hometown brand, and we're thrilled to welcome them onto Uber Eats," said Christian Freese, Uber's Head of Grocery and New Verticals across the United States and Canada. "Together, we know we can make it easier than ever to have groceries and alcohol items delivered on-demand to doorsteps across the Midwest—and we're especially excited to be offering both consumers and couriers across the region the chance to attend one of the hottest kickoff games of the NFL season."

We look forward to seeing these two partners hit the field!

Hy-Vee