IMMOKALEE, FL - United Fresh LIVE! is finally here and we at ANUK can hardly contain our excitement! One company we look forward to connecting with this week is Lipman Family Farms and its innovative products. In response to the virtual show format hosted by United Fresh this week, Lipman Family Farms will showcase its extensive line of whole and fresh-cut produce in new ways.

“We are thrilled to provide a glimpse into our upcoming fall and winter offerings, and we look forward to the unique experiences and engaging conversations with those attending our Power Hour events,” said Elyse Lipman, Director of Strategy. “We will also showcase our extensive list of resources, new opportunities, and customizable services that we offer to our customers in one, easily accessible space within United Fresh LIVE!’s virtual show floor.”

As part of the new fresh-cut product launch and expansion of the current produce line, Lipman will host two key Power Hour events that offer attendees a unique look at their new fresh-cut green bean product and provide culinary entertainment from its corporate chef and guest cook.

According to a press release, the schedule is as follows:

• Tuesday, June 16: The Power Hour time slot will focus on the upcoming fresh-cut product line, reserved for attendees and Lipman sales reps to have interactive, engaging chats on all things sliced, diced, clipped, and cleaned. From new packaging to updated facilities and growing areas across the continent, attendees will learn firsthand about the upcoming fresh-cut plans from a Lipman sales representative
• Thursday, June 18: Lipman’s Corporate Chef, Wil Wilbur, will be facing off against Lipman’s charismatic amateur chef and sales representative, Christina Hahn, as things heat up in the kitchen! They will be cooking their own recipes using Lipman’s familiar The Crimson™ round tomatoes, along with some not-so-familiar ingredients to put their skills to the test. Attendees can join Lipman’s ZOOM webinar to take part in the action and vote for their favorite recipe

Lipman will also be offering resources on its core product lines: Lipman’s line of conventional produce, Suntastic® line of greenhouse-grown produce, Grown True line of organic produce, The Crimson™ proprietary tomato line, and Lipman Fresh-Cut capabilities, along with call-outs to seasonal offerings and creative services.

To access Lipman resources and watch the cooking action go down, register and attend United Fresh LIVE! this week, June 15–19. And keep an eye out for this trade news writer as you peruse the show floor!

Lipman Family Farms