ST. CROIX FALLS, WI - Hey, spud fans! This report is for you. The Potato Sustainability Alliance (PSA) has welcomed seven new members to its organization since the first quarter of 2024. PSA is an inclusive, pre-competitive collaboration of all players in the potato value chain. Efforts are focused on protecting the environment and streamlining how farm-level data is collected and made available to end users.

“At every stage of the value chain, from growers to retailers, sustainability issues continue to grow in importance. Our job at PSA is to help the potato industry work together, across business lines, to develop comprehensive sustainability guidelines,” said John Mesko, Chief Executive Officer. “Every time we get to welcome a new member company or grower, our organizational reach extends further and we are able to be even more effective in our mission to advance potato sustainability.”

Here is a breakdown of those new members:

• RPE becomes the third member of the Fresh Marketer Sector to join PSA and will be offering access to PSA's annual on-farm self-assessment
• PoLoPo joins the Allied Industry Sector
• RD Offutt Company, Reed Farms, BKR Farms, Sklarczyk Seed Farm, and Alsum Farms and Produce join as Grower Associates

PSA and its members work to define, measure, and advance potato sustainability by using robust metrics to drive improvements in productivity and profitability, a press release explained. This year, a new Grower Associate category was added to address the unique needs and important contributions from potato growers.

For growers that see value in demonstrating their sustainability commitment to their customers, PSA offers an opportunity to connect with an international organization focused on potato sustainability.

When you feel like touching base with the latest and greatest in the industry, turn to ANUK.