Produce Marketing Association’s Nancy Tucker Announces Retirement at Fresh Summit Global Reception

Wednesday, Oct. 14th, 2020

by Melissa De Leon Chavez

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NEWARK, DE - When you find yourself in a job you love, it no longer feels like work. That might be the same mindset Nancy Tucker felt as after 40 years with The Produce Marketing Association (PMA), the Vice President announced her retirement during the Global Community Reception on October 13, officially stepping away on December 31, 2020.

Nancy Tucker, Vice President, Produce Marketing Association “It’s the volunteers that really have my heart,” said Tucker, as she reflected on her beginnings at PMA working with the Education Committee during the Global Community Reception. “It’s been both a lifetime and the blink of an eye. I’m looking forward to doing a lot more, but on my own schedule.”

According to the press release, Tucker joined PMA in 1980, having previously worked for ARA (now Aramark). Although she has been instrumental in PMA’s global impact and engagement, Tucker’s service to PMA and all industry members has spanned almost the entire association from marketing and communications to membership, training, and consumer education programs as well.

After 40 years with The Produce Marketing Association, Vice President Nancy Tucker will be officially stepping away from her role on December 31, 2020

Tucker’s breadth of experience and impact is matched by her length of dedicated service. Many who worked with her over the years joined the reception and spoke of her career as one of commitment and advocacy.

Cathy Burns, Chief Executive Officer, Produce Marketing Association “Nancy has served the fresh produce and floral industry in many ways throughout her career at PMA, beginning initially with nutrition research and consumer-centric programs in the early days and moving on to being a foundational piece of the association’s global footprint during the past 40 years,” said PMA CEO, Cathy Burns. “Her ability to make connections throughout the world, and specifically all of Latin America, has resulted in the worldwide expansion of our membership base and establishment of in-country volunteer councils and representation. In my travels, it seems I always run into someone who knows Nancy and knows about PMA because of her. It has been an incredible pleasure to partner with her in my time at PMA and I wish Nancy a well-earned and deserved healthy and happy retirement.”

Tucker has made an impression over the past few decades, creating connections wherever her travels have taken her, noted the press release. Throughout her career, she has touched many lives and left her mark throughout the industry.

Michael Simonetta, Chief Executive Officer, Perfection Fresh Australia “She has been a wonderful advocate for our industry, first and foremost,” said Michael Simonetta, CEO of Perfection Fresh Australia. “Her love for the industry knows no bounds, and her passion and her love for PMA and the members [have] been instrumental in all the success that we’ve had on the international stage.”

Simonetta worked with Tucker and others to grow a PMA presence in Australia and New Zealand. Their work led to the Australia, New Zealand Country council, a successful first Fresh Connections event, and the formation of PMA Australia/New Zealand in 2019. As impressive as her impact on that region has been, Simonetta also pointed to her work in South Africa and South America.

Tucker has made an impression over the past few decades, creating connections wherever her travels have taken her throughout the industry

“If I needed to be any more impressed with Nancy, I was blown away in Santiago,” Simonetta recalled. “When she led Fresh Connections Chile and spoke in Spanish the whole time. I thought ‘is there anything this woman can’t do?’”

Duane Eaton, former Senior Vice President at PMA who worked with Nancy for 35 years, spoke about her transformation into PMA’s Global Ambassador after PMA retired its consumer affairs and nutrition programs in the 1980s.

Duane Eaton, Former Senior Vice President, Produce Marketing Association “The bottom line is there is simply no way PMA could have the global position it enjoys today without Nancy’s tireless efforts,” said Eaton. “On top of everything she’s accomplished, she’s a genuinely nice person.”

While Nancy’s accomplishments and impact were front and center, others shared in Eaton’s sentiments about Nancy’s character. Describing her development in the position, former PMA CEO, Bryan Silbermann described Nancy’s immersion into her role, learning new languages and becoming fluent in cultural norms.

Bryan E. Silbermann, Former Chief Executive Officer, Produce Marketing Association “Her charm [and] her energy made her perfect for this new role,” said Silbermann. “As Nancy crisscrossed the globe, PMA status and credibility grew and grew. She spoke skillfully and fluidly to audiences all over the world. She really paved the way for much of our global success during the past two decades.”