BANCROFT, WI - RPE is bringing an advantageous new program to the produce sector. With the debut of its new sweet potato program, the fresh produce supplier is helping its retail partners maximize efficiency while catering to growing market demands.

"Sweet potatoes have shown consistent market growth and profitability, and by introducing Sweet Potatoes Your Way™ along with our comprehensive suite of traditional offerings, we are meeting consumer demand for both convenience and flexibility," said Rachel Atkinson-Leach, Vice President, Brand and Category Excellence. "This program is meticulously designed to optimize shelf space and provide our retail partners with products that meet their customers' needs year-round."

The program is designed to offer year-round availability and includes a variety of packaging options to cater to diverse consumer needs, a press release explained.

Several offerings make up this comprehensive lineup, including:

• Flexible Giro Bag Options: These bags are designed for convenience and flexibility, available in 3, 4, and 5 lb sizes
• Micro Single Packs: Perfect for single servings, these 8 oz packs offer a quick and easy option for consumers on the go
• Steamer Bag: A 1.5 lb bag ideal for health-conscious consumers looking for a fast, healthy side dish
• Bulk Cartons: This 40 lb option caters to bulk purchasers and institutional buyers
• Sweet Potatoes Your Way™: A one-of-a-kind 12 oz micro tray with a Brown Sugar Cinnamon seasoning packet, offering a unique value-added product

The innovative Sweet Potatoes Your Way offering seeks to redefine convenience, delighting consumers with its versatile seasoning options and microwave-ready tray. As the release stated, the petite sweet potatoes come with a thin, tender skin that does not require peeling, making them a perfect fit for a variety of cooking methods—whether microwaved, air-fried, or roasted.

The accompanying Brown Sugar Cinnamon seasoning packet taps into a classic, sweet, and savory flavor that is highly coveted during the fall and winter seasons.

As we enter the prime period for holiday merchandising and other seasonal strategies, this lineup is sure to be a win in the produce department.

More category opportunities are coming to the pages of ANUK, so keep reading!