SAN BERNARDINO, CA - Upping its retail strategy, Stater Bros. Markets recently announced a fresh rebrand alongside its Bring It Home ad campaign. The new look emphasizes Stater Bros.’ commitment to local communities by emphasizing fresh, healthy, specialty diet, ethnic, and convenient meal offerings.

“We are very fortunate to have a terrific history and culture and a great base to build from, but we must evolve with our customers and teammates today. This isn’t just a launch. It’s a journey, and we have a great future ahead,” commented Pete Van Helden, Chief Executive Officer.

According to a press release, the modernized brand was crafted to reflect today’s families, with the company’s new tagline at the forefront Fresh. Affordable. Community First.

This purpose-driven approach has served Stater Bros. for 85 years, as it has continued to serve Southern California.

“We must have a bigger calling for why we do what we do,” reflected Dennis McIntyre, Executive Vice President of Marketing and Chief Merchandising Officer. “We are here to nurture our communities and teammates to make our communities better and to make them feel valued. Yes, we are here to sell groceries, but why we do what we do is more important to today’s consumers and our teammates than it has ever been.”

The Bring It Home ad campaign builds on this concept, highlighting how Stater Bros. helps Southern California families bring home the joys of life with fresh food and meal solutions for their table.

In anticipation of the rebrand, the retailer will begin testing new decor as well as a smaller format store later this April.

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Stater Bros. Markets