ISSAQUAH, WA - If increased consumer engagement is on your wish list this season, then keep reading. Vanguard International is arming its buy-side allies with a suite of innovative tools to help capture shopper attention, uplifting retail produce departments with the release of its new Digital Retailer Kit.

“We are always looking for continued opportunities to support our customers and retailers, and it was with that intention that led to the creation of the Vanguard Retailer Kit,” explained Dirk Winkelmann, President, Vanguard Direct. “The kit is a turnkey marketing and sales asset for leading global retailers who are committed to bringing the finest produce to their customers.”

With one easy download, customers will gain access to a wide range of digital and print-ready content and all the latest information on the Vanguard International Group, a press release explained. The tailored retailer kits, which have been created for both Vanguard International and Vanguard Direct customers, feature a high-quality selection of socially shareable content such as Instagram story-ready pairing videos, hero fruit imagery, and clickable wall posts.

The collection of free-to-use images will help grocers further drive digital and in-person engagement with key audiences.

The Vanguard International (all produce) kit can be downloaded here, and the Vanguard Direct (grapes) kit is available for download here.

As more advantageous launches come to light in the produce industry, ANUK will be here to report on the latest.

Vanguard International