Walmart's Flipkart Partners With Meru for Grocery Delivery
BENGALURU, INDIA - Grocery retailers, distributors, and service providers are keeping the competitiveness of the grocery market high as many form strategic partnerships to expand their operations and strategies during this unprecedented time. Walmart-owned Flipkart is one such grocery retailer whose latest strategy to increase consumer access to essential goods involves a new partnership with Meru.
“Flipkart Group is committed to customers as India fights this unprecedented battle. This partnership with Meru is a result of our teams exploring new, innovative ways to drive value for our ecosystem of sellers, brands, partners, and customers to ensure the safe and swift availability of grocery and essential goods,” said Kalyan Krishnamurthy, CEO, Flipkart Group. “We have a very secure and safe supply chain where we follow SOPs diligently. We stand by the nation in this fight against COVID-19 as we prioritize the wellbeing and safety of all including our customers and employees.”
Meru is one of India’s trusted app-based ride-hailing cab operators that is teaming up with Flipkart to help the grocer deliver fresh groceries to shoppers across Bengaluru, Delhi NCR, and Hyderabad.
According to a press release, this partnership is a continuation of Flipkart’s efforts to create innovative models of collaboration to serve consumers and ensure the essential supply chains during this unprecedented crisis.
“This is a unique initiative which we are undertaking with Flipkart which will benefit consumers immensely,” said Neeraj Gupta, Founder and CEO at Meru Mobility Tech. “Meru will use its fleet to ensure the timely and safe delivery of essentials to Flipkart’s large customer base in a hassle-free manner. This service will also offer our driver-partners an additional earning opportunity during this challenging time.”
In one of its biggest acquisitions to date, Walmart became the largest stakeholder in Flipkart back in 2018. How will Flipkart's new partnership with Meru bolster Walmart's standing in the global market?
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