PARAMUS, NJ - Can you tell me how to get to Sesame Street? No? That’s fine—I’ve got a feeling that Classic Harvest’s most recent launch will get me there. In celebration of Sesame Street’s 50^th anniversary, the company released limited-edition eat brighter!™ mandarins that feature the frenzied-but-cuddly Cookie Monster character. Leading the charge with great-tasting mandarins from Peru and Chile, Classic Harvest is now shipping its Sesame Street-themed fare from southern New Jersey.

“We ship eat brighter! Cookie Monster mandarins year-round. The anniversary packaging is a fun way to wrap up Classic Harvest’s record summer of shipping mandarins,” said Jennifer Westerhoff, Executive Vice President. “This summer, we increased volumes exponentially with top-quality fruit from Peru and Chile, and we’re now finishing the season with the best eating fruit all year, so we are ready to party! Cookie Monster is featured twelve months a year on our mandarins, but 50^th Anniversary ‘party mode’ Cookie Monster is available for just a short time!”

The convenient Sesame Street 50^th Anniversary bag features attention-grabbing, high-quality graphics starring Cookie Monster-themed eat brighter!™ mandarins. The eat brighter! initiative is a collaboration among Produce Marketing Association, Sesame Workshop, and the Partnership for a Healthier America that leverages the strength and influence of the Sesame Street brand to drive fresh produce consumption for kids ages 2-5 and their families. According to a press release, the eat brighter! branding in produce departments provides a positive, healthy example for kids to model in a way that’s fun and exciting.

“For 50 years, Sesame Street has appealed not only to children, but also to their parents and caregivers,” said Linda Cunningham, President. “Our eat brighter! mandarins are available twelve months a year, but the anniversary bags are a limited edition featuring the best eating fruit of the season.”

Place your order of Classic Harvest eat brighter! mandarins in the limited-edition Sesame Street 50^th Anniversary packaging featuring Cooking Monster by contacting the Classic Harvest Sales Team. Classic Harvest also offers Cara Cara oranges, navels, lemons, and a complete line of specialty citrus, all perfect for the year-round citrus assortment.

For more exciting product launches across the industry, keep reading ANUK.

Classic Harvest