SALINAS, CA - Coastline is giving itself a makeover this summer and will be moving forward with a new company name: Coastline Family Farms. Coastline Family Farms drew from both a proud heritage and the promise of a bright future for inspiration for its rebranding, one complete with a new logo to match. Company President Steve Henderson wants buyers to rest assured, however, that although Coastline's name and logo are new, its commitment to its land, its partners, and its crops remains unchanged.

"...we are proud of our commitment to the land, our people and our products," Henderson said. "We want to let our customers and consumers know of our culture and our quality. We have talked with our employees and with consumers, to get their input and thoughts on our new name. And now it is time to share how strongly we feel about the integrity of our company and our products.”

Coastline is also very proud of its new logo, a simple but modern leaf design with the company's initials, CFF, incorporated within the leaf.

“This clean and modern logo reflects our new positioning in the marketplace, building on our past and demonstrating our vision for our company and our products in the future,” says Vice President, Phil Adrian.

According to a press release, Coastline plans to introduce a number of new product areas and sustainability initiatives under the new Coastline Family Farms brand. They will also be ramping up efforts to refine and enhance their quality assurance efforts and innovation programs.

Coastline has been working as a successful year-round produce supplier since 1991.

Coastline Family Farms