Double Diamond Expands Organic Program; Chris Mastronardi, Caitlyne Johns, and Paul Sabelli Discuss
LEAMINGTON, ON- As we move through this first part of 2017, the Double Diamond team is ramping up its organic program to meet the demand of retail partners. With a great year planned, Double Diamond joined me to discuss the company’s expanding program and what retailers can expect over the coming months from this greenhouse innovator’s evolution and growth.
Double Diamond has doubled its organic program y/o/y, offering items such as organic mini cukes, organic Diamond Sweets™, organic Gramato™, organic TOV, organic beefsteak, and organic bell peppers as well.
“We’ve always considered our team at Double Diamond experts in bringing the fresh flavor of greenhouse-grown produce to consumers across North America, and we’re proud to say we’re doing the same in the organic sector as well,” President and CEO Chris Mastronardi shared. “Our commitment to improving and expanding our operations to grow with our valued customers is what helps keep the Double Diamond program in demand.”
“With consumer and retail demand skyrocketing, we have responded in kind with increased offerings across our conventional and organic lines. The company has increased our investments and availability, with no signs of slowing,” Director of Marketing Caitlyne Johns added.
Double Diamond is also projecting another 25 percent increase this upcoming year, to meet the needs of retail partners and to offer a one-stop shop across the company’s program.
“We’re seeing huge growth in this sector as our distribution footprint widens,” Paul Sabelli, Director of Sales and New Business Development, told me. “Between market trends and health conscious movements attributing to this organic growth, we are set up for an exciting year.”
When I asked Paul what motivated Double Diamond to expand its program? He tells me that the company’s motivation came from its loyal customers and consumers. “Our vision is to offer even better year-round service to our customers with the same commitment to freshness that we are known for,” he said.
In addition to the heightened demand for conventional greenhouse products, organics as a category has made significant leaps in the last two years, having hit the billion dollar milestone last year with the majority of the category being organic foods, the team shared.
AndNowUKnow will continue to keep you up on all the latest in fresh produce for organics and beyond.
