MIAMI, FL - Thanksgiving, Turkey Day, Game Day, or family time, however shoppers may view November 24 this year, one thing I know for certain that will take precedence on Thursday is food—and two birthday cakes in my family. With asparagus from Peru hitting its peak this season, I got in touch with Katiana Valdes, Marketing Director for Crystal Valley Foods, to update retailers ahead of a busy Thanksgiving celebration.

“Since asparagus is typically plentiful this time of year, stores can focus their merchandising on making big, colorful, and prominent displays,” Katiana shares. “Our green and white asparagus and Brussels sprouts are great items to promote this Thanksgiving. Right now, asparagus from Peru are in peak season and make for great sides as families gather around for holiday meals.”

Peruvian asparagus this season has been favorable with good quality and supply. Retailers can build resplendent displays in the lead-up to Thanksgiving with Crystal Valley backing them, as the grower is now offering promotions for the holiday.

Just like how partnerships keep our industry spinning, culinary pairings make for a successful holiday spread. Cross-merchandising asparagus with other ingredients like bacon, prosciutto, or other meats and sauces and dips will also give customers ideas on how to prepare it and encourage purchases. And what better way to catch wandering eyes than with white spears?

“White asparagus is a unique and special item to supply and highlight during the holidays. It offers a little excitement to your asparagus lineup, and it is also a delicious side,” Katiana continues. “White asparagus has been predominantly consumed in the European market, however, there is a good opportunity for retailers to educate U.S. consumers on this scrumptious item that is already very well-loved in Europe.”

As white asparagus is a bit more tender than its green cousin, it is best peeled before preparing or eating—a key tip to offer curious customers. The milder flavor and exciting variety give way to a myriad of dishes, whether steamed, sautéed, or baked. And with many consumers looking to save time and labor, Crystal Valley’s value-added lineup will make shoppers double up on purchases.

“Value-added asparagus continues to grow, as witnessed over the last several years. Our lineup of bags offers consumers the option of microwaving the veggie, and it also helps with longer shelf-life,” explains Katiana. “We offer varieties such as 8 oz tip, 12 oz spear, 1 lb bag, and a 2 lb club pack, which is great for bigger holiday gatherings.”

With trends showing consumers are planning for more gatherings this year, this trade news writer is willing to bet some spears will grace kitchens with aplomb.

Stick around with ANUK as we report on the latest updates in fresh produce.

Crystal Valley Foods