KINGSVILLE, ON, CANADA - Love is in the air! Love for fresh, greenhouse-grown strawberries and strawberry tomatoes, that is. With Valentine’s Day merchandising plans officially taking shape, Mucci Farms is pointing to two vibrantly enticing products ripe for promotions during this season of love.

“Valentine’s Day, with its focus on the color red and sweet snacking, is the perfect time to spotlight strawberries and tomatoes,” explained Steve Zaccardi, Senior Director of Sales. “Smuccies Sweet Strawberries appeal to customers craving freshness and indulgence, while Savorries Sweet Strawberry Tomatoes offer a unique, flavorful twist. Both products fit seamlessly into Valentine’s Day recipes and celebrations, from desserts to savory dishes. Their strong visual and culinary appeal provides retailers with an opportunity to drive sales and engage shoppers by offering premium items that complement the holiday’s themes of love and celebration.”

Mucci Farms’ award-winning Smuccies Sweet Strawberries are grown year-round in North America’s largest indoor strawberry farm. With 105 acres under glass, these strawberries offer premium quality, flavor, and freshness, even during the winter months. Complementing this premium berry offering, the grower’s Savorries Sweet Strawberry Tomatoes were Mucci Farms’ fastest-growing SKU in 2024. Recognized with a PAC Global Award of Distinction, the product balances flavor and disease resistance, ensuring consistent supply for retail partners. These delicious tomatoes are offered on the vine for maximum quality and freshness, drawing consumers in with a vibrant red that lends perfectly to Valentine’s Day themes.

As for merchandising strategies, Stephen Cowan, Senior Director of Sales, had a few tips to share.

“This time of year, strawberries pair beautifully with chocolate-based items, so featuring them alongside fondue kits or dipping sauces encourages impulse purchases. Highlight their rich red color with eye-catching displays, end caps, and Valentine-themed signage,” he stated. “For both strawberries and tomatoes, cross-merchandising with wine, cheeses, or sparkling beverages inspires shoppers to build complete holiday spreads. Recipe cards or meal ideas can also help drive sales by showing creative ways to use these products in Valentine’s Day dishes. Vibrant displays and thoughtful pairings can elevate the customer experience and boost sales.”

Don’t miss out on the chance to drive success in two key categories as we approach Valentine’s Day 2025! For more promotional strategies, keep clicking back to ANUK.