SALINAS, CA - Berry enthusiasts, prepare for a taste sensation! Naturipe Farms is gearing up to showcase its commitment to sustainability and superior berry breeding at the upcoming IFPA Global Produce & Floral Show in Atlanta, Georgia. The century-old global berry producer will be unveiling its latest innovations at booth 3675.

"Our berries are crafted to meet the highest standards of flavor and texture. Our growers' passion for the land and future of farming is driving our innovation and sustainability efforts. We are dedicated to advancing both our environmental practices and our berry breeding programs to deliver the best to our customers," mentioned Ashley Finster, Vice President of Marketing.

At the heart of Naturipe's display will be the coveted Sweet Selections line, featuring exclusive berry varieties. The company's current lineup of premium products includes Mighty Blue Blueberries; Mighty Red Strawberries; Sweet Selections Blueberries, Strawberries, and Blackberries; Greenhouse Strawberries; and Three's a Charm—a mixture of blueberries, raspberries, and strawberries.

Naturipe’s value-added segment will also showcase its new snack line, Berry Buddies, which pairs fresh fruit with crackers, cookies, pancakes, or cubed cheese. This fun, nutritious option is popular among younger consumers.

In addition to what the company is bringing to shelves, its Cultivate with Care™ program highlights Naturipe's commitment to minimizing environmental impact while supporting communities. Recent initiatives include reductions in plastic packaging, increased use of recycled materials, and investments in eco-friendly practices, according to a press release.

There is all this and much more to be found at booth 3675!

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