Ocean Mist® Farms Launches Coachella Winter Artichoke Season
CASTROVILLE, CA - 100 years of artichoke expertise has resulted in an Ocean Mist® Farms that knows no limits. While the peak season for artichokes has long been the spring, the grower has developed a proprietary seed variety to go beyond the traditional season. In 2019, this led to a successful winter promotion, encouraging Ocean Mist to once again help retailers rack up those artichoke sales with another seasonal promotion of Coachella Valley winter artichokes.
“Now is the peak time to purchase artichokes,” said Diana McClean, Senior Director of Marketing. “Because Ocean Mist is committed to being a helpful resource for our shoppers, we created a giveaway to align with our shoppers' state of mind going into the new year—one that is health-focused and set on encouraging active lifestyles.”
Ocean Mist’s proprietary seed varietal is highly compatible with Coachella Valley’s cool winter temperatures and desert soil, and yields the same high standards in flavor and quality that the brand is known for, according to a press release. As a result, Ocean Mist’s desert-grown winter artichokes offer a variety of opportunities to create rings at the register at retail, which is why the grower is once again unleashing a host of marketing activations centered on the expansive nutritional value of artichokes.
This year’s marketing activations include a “Get Up & Groove” giveaway that will take place from February 3 to March 13. The giveaway will give participants the opportunity to win one of 10 music-themed grand prizes or 25 secondary prizes, in addition to keeping consumers on track with their new year health and wellness goals. Google advertising and targeted social media advertising will support the sweepstakes, drive visitors to a newly-launched artichoke nutrition webpage, and encourage shoppers to purchase artichokes at their local grocery store.
Ocean Mist is also partnering with influencers to drum up inspiring blog posts that cover inclusive cooking tips and tricks on all the ways to enjoy artichokes. These partnerships will include a newly updated digital cookbook as well.
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