UNITED STATES - The United States Dietary Guidelines Advisory Committee (DGAC) recently released the 2020 Scientific Report outlining how Americans can take better steps in leading healthier lives. In no surprise to our industry, fruits and veggies were a huge part of that!

Both the Produce Marketing Association (PMA) and Produce for Better Health (PBH) released statements regarding the report.

“We recognize that dietary advice through the years has encouraged Americans to consume more fruits and vegetables, and yet consumption statistics show that Americans remain woefully short of the goal,” said PMA’s Chief Science Officer, Dr. Max Teplitski. “PMA is committed to partnering with public, private, academic, and non-profit communities to ensure that the tide of chronic illness resulting from poor nutrition is reversed. At PMA, our vision is to grow a healthier world, with a focus on increased consumption of fresh fruits and vegetables. We are encouraged by the appropriate emphasis on fruit and vegetable consumption in the report. I’m looking forward to working with our partners and members to fulfill this important role the produce industry can play in the healthy outcomes of our consumers.”

The authors of the report note that more than 70 percent of Americans are overweight or obese, and the prevalence of severe obesity has increased over the past two decades. According to a press release, the report is adamant that characteristics of dietary patterns associated with positive health outcomes include higher intake of vegetables and fruits.

PBH added, in a statement sent to ANUK, “Unfortunately, nine out of 10 Americans do not eat enough fruits and vegetables, so PBH, along with its multi-sector network of members, is even more committed to addressing this consumption crisis and identifying innovative solutions to change behaviors for the future. With our extensive digital ecosystem and social platforms, as well as our exclusive network of more than 20 ambassadors reaching Americans online, at retail and in communities, PBH can bring the DGAs to life and help close the fruit and vegetable consumption gap with our unique, behavior-based Have A Plant® movement. With our comprehensive consumption data tracking and consumer behavior research, as well as our extensive education platforms, PBH is ready to assist US Department of Agriculture and US Department of Health and Human Services (DHHS), along with other state and federal agencies, in bringing creative and meaningful dietary guidance to Americans, so they can enjoy fruits and vegetables for happier, healthier lives.”

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Produce Marketing Association Produce for Better Health