SAN FRANCISCO, CA - The past year has seen a lot of tumbles and challenges due to the pandemic, however, our industry has become stronger thanks to those hurdles. As we enter the middle of the year, it has been made apparent to me that we are now in what some have dubbed the Roaring 2020s. Many consumers are making their way back to socializing and reacquainting with loved ones, making events and gatherings a top priority for some. Fresh Solutions Network’s Side Delights^® is providing some ways to get shoppers back into the party planning mood, into grocery stores, and into more fresh produce.

“From the return of the in-person company party to picnics, gatherings of all types are back, and healthy, versatile potatoes should be a part of them,” noted Kathleen Triou, President and CEO of Fresh Solutions Network. “Since consumers are stepping it up this year, this is a great time to make parties special and memorable. Side Delights potatoes are perfect to create dishes worthy of high expectations and social media posting pictures.”

With more Americans getting vaccinated and restrictions continuing to ease across the country, consumers are taking full advantage of the summer and are starting to embrace the return of celebrations this season. Among them, noted the release, party planners are faced with the question of what to serve—with higher expectations than ever.

Triou provides professional and home party planners with ideas to elevate this summer’s parties with memorable and Instagrammable Side Delights recipes.

Cross-merchandising with this pantry staple abounds as suggestions include different and enticing dishes, such as replacing the basic potato salad with a colorful and nutrient-dense alternative like the California Avocado Tri-Color Potato Salad and replacing traditional French fries with Quick and Healthy Steakhouse Baked Barbecue Fries.

For dinner parties, Triou suggests elegant appetizers such as Crab Filled Potato Bites or Easy Homemade Potato Chips with crème Fraiche and caviar.

Over the past year, consumers have experimented and explored the boundaries of culinary creation in their home kitchens. Entice consumers to keep that creativity train running with all the promotional opportunities and cross-merchandising strategies our industry has to offer as AndNowUKnow continues to report.

Side Delights^®