Stemilt's A Half Mile Closer to the Moon® Cherries Make Season Grand Finale; Brianna Shales Tells All
WENATCHEE, WA - Stemilt is taking consumers a half mile closer to the moon with one of its most premium offerings. Rounding out a strong cherry season, the grower’s Kyle Mathison continues to make his mark with A Half Mile Closer to the Moon® cherries.
“We save the best cherries for last with A Half Mile Closer to the Moon cherries,” said Brianna Shales, Marketing Director. “Kyle grows these cherries with the cycles of the moon, waiting for the perfect time to harvest when the gravitational pull is the strongest, pulling the most aromatics and sugars into the fruit.”
These cherries are the last to harvest in Stemilt’s season. They are grown 2,640 feet above sea level and higher. Late-blooming cherry varieties like Skeena, Staccato®, and Sentennial™ thrive in nutrient-rich soil and optimal growing conditions to provide a premium eating experience.
“The A Half Mile Closer to the Moon cherry label is a way retailers can call attention to late season cherries,” says Shales. “An ideal growing season with brilliant weather has encouraged larger fruit sizes this year. A combination of warm days and cool nights has been prominent which will lend to cherries with higher aromatics, sugars, and rich, dark color.”
According to a press release, Stemilt gives retailers and consumers access to varieties only the grower has during certain times of the year to add bonus sales toward the end of the cherry season.
“It’s easy to let A Half Mile Closer to the Moon cherries stand out in high-graphic boxes they’re packed in and their own catch weight branded bag,” said Shales. “If you’re not running ads now, you should be while volume is available! A Half Mile Closer to the Moon cherries can help make up for any deflation retailers have experienced earlier in the season, and those who carry them can sell for more with a premium product.”
National Chant at the Moon Day on August 15 and Labor Day on September 4 are welcome opportunities for this variety to shine. Stemilt will have supplies in the last week of August, matching the higher retail pricing of cherries with high brix, firmness, and flavor.
For more from Shales, click here.
Keep coming back to ANUK as we bring you the season’s latest updates.
