Sunkist to Kick Off Season at Fresh Summit with New Retail Initiative and Packaging
ANAHEIM, CA - Autumn means citrus season at Sunkist Growers, and this company is looking to kick it off in style during PMA Fresh Summit weekend with a whole host of citrus themed initiatives.
“Leaves are turning and days are getting shorter, but with the winter comes Sunkist citrus – bringing a taste of California sunshine to the cold winter months,” said Sunkist Advertising & Public Relations Manager Joan Wickham. “We are looking forward to kicking off our 2014/15 growing season at this year’s Fresh Summit to showcase our new initiatives, packaging and point-of-sale materials for our trade partners.”
In order to help retailers take full advantage of the start of Navel orange season, which begins for Sunkist in mid-October, it is offering its partners use of its decorative holiday 10-pound cartons and a new 2015 “Year of the Sheep” Lunar New Year carton to build creative, eye-catching displays.
Together with PMA and Sesame Workshop’s “eat brighter!” movement, Sunkist is unveiling its new Sesame Street-themed packaging. The new packaging line consists of a newly designed 10-pound Navel orange carton and polybag as well as a Giro-bag for kid favorite mandarins, all featuring family favorite Sesame Street characters.
Sunkist will also be making its popular hockey promotional program, previously only offered in Canada, available throughout North America for the first time. Now retailers will be able to draw hockey fans in all season long with hockey-themed Navel orange packaging, including 10-pound cartons, variable weight Giro bags and 4-pound net bags, as well as optional account specific program overlays.
At Fresh Summit, Chef Jill Davie will be using Sunkist Navel oranges, limes, as well as Sunkist Lemon Shrimp, Bacon and Avocado Toasts to whip up a Sunkist Flatiron Steak with Citrus Spiked Butter Beans in order to demonstrate the versatility of lemons in cooking.
Sunkist's wide line of lemons, including conventional, organic, Meyer and seedless will be on display for Fresh Summit goers to enjoy. Grapefruit refreshments will be also be served at its booth to promote Sunkist’s “Not Your Mother’s Grapefruit” campaign, which works to increase grapefruit consumption among millennial consumers by putting a modern spin on this long time staple. Fresh Summit goers will be able to sample a cup of fresh squeezed grapefruit juice in the morning and a glass of Sunkist's Grapefruit IPA Twist cocktail in the afternoon.
While enjoying their drink, conference attendees can take a look at Sunkist's Lil Snappers® kid size fruit 3-pound re-sealable stand up pouch bags. Together with Stemilt, these growers offer over 20 citrus, apple and pear varieties in this fresh line. Sunkist's seasonal winter specialties, such as Cara Cara Navel oranges, Moro (blood) oranges and Minneola tangelos, will also be on display.
Sunkist will also be inviting attendees to learn more about its growers' multi-generational farmers through the Sunkist Family Stories campaign.
“Consumers are interested in where their produce comes from and how it is grown, providing an opportunity for retailers to educate consumers about the origins of their products,” said Sunkist Director of Retail Marketing Julie DeWolf. “As a cooperative of thousands of California and Arizona farmers, Sunkist has deep roots and many powerful stories to share about our growers. This season, we are excited to offer retailers customizable point-of-sale materials to bring these inspiring stories to life in-store and encourage purchase.”
To see all this and more, be sure to check Sunkist out at PMA Fresh Summit Booth #2038.
