KELOWNA, BC- April is an innovative month for SunRype. The company will rebrand existing packaging, while simultaneously releasing two new product lines.

SunRype will update its packaging with more prominent products and key benefit callouts to help consumers make healthier choices easier, according to a press release.

In addition to the optimized branding, the company will also release two innovative product lines: Fruit and Chia bars, and Energy bars.

The Fruit and Chia items will be fruit and whole grain bars with gluten-free oats, flax, and seeds. Two flavors, Apple Cinnamon and Mango Twist, will be hitting the shelves next month. According to the company, these snacks are delicious ways to source vital nutrients like phosphorus, magnesium, fiber, and omega-3 fatty acids.

SunRype added that its new Energy bars will also be released to market in April, calling them simple, natural, with seven grams of plant protein, making them an optimal choice for the growing recreational and lifestyle consumer. These particular bars are for active snackers, outdoor enthusiasts, and weekend warriors, and will be available in Chocolate Coconut and Raspberry Chocolate flavors.

Known for natural and clean labels, the company states that its products have always been free of added sugar, artificial colors and flavors. To add to this, it reformulated its products to include the vegan, gluten-free, and peanut-free labels, as well as ensuring Kosher certification last year.

SunRype