CORONA, CA - Industry veteran Barry Parisotto has joined the Veg-Fresh team as the company’s new Vegetable Commodity Manager.

With more than 18 years of experience in all sorts of branches throughout the produce industry, the company seems very confident that this will be a great step in its team.

“On behalf of the owners and Veg-Fresh Farms family, I want to say how elated we are to announce the addition of Barry Parisotto to the team,” Dino Cancellieri, Managing Partner for Veg-Fresh Farms, said in the release. “As a family-owned and operated business, it has always been extremely important for us to have the highest quality people as members of our team. In Barry, we not only add a highly skilled and respected industry veteran, but a quality person who we feel will play an integral part in the continued evolution of our company.”

Cancellieri added that Parisotto brings a retail background, as well as experience at some of the industry’s most respected and successful companies, believing him to be a great asset for the Veg-Fresh team in coming years.

Parisotto has worked his way through sales, procurement, retail, and even organics before coming to his new position with the company, and he expressed great excitement for where this has taken him.

“I am very excited about the opportunity to work for a company with such a rich history, reputable products, and lively people,” Parisotto said in the release. “I’m looking forward to being a part of this team and to the company’s continued growth.”

As the new Vegetable COmmodity Manager, Parisotto will be developing retail business for Veg-Fresh across all its farm categories, including vegetables, berries, tropical produce, and organics.

Veg-Fresh Farms